In my design process, I prioritized highlighting the theme of dog longevity, a key driver in the natural pet food trend according to previous research. With a background encompassing five years of managing a pet hotel and eight years as a Key Opinion Leader in the local dog community, I deeply understand the emotional impact that the desire for increased dog longevity holds for pet owners.

Following that, I prominently placed cost estimations to reassures our audience about the affordability of our products. This strategy also serves as a filter to identify and engage our intended customers. Additionally, the wording “topper starting at” subtly communicates that our products can be integrated into their pets' existing diet, offering flexibility and avoiding the imposition of a complete dietary shift, as I learned from industry leader studies that such an approach can be off-putting.

Closely following insights from our research, I ensured that other decisive factors such as convenience, cost, health benefits, ingredients, and freshness – identified as critical factors in the purchase decision-making process – were strategically addressed to evoke a strong buying desire in users.