UX/UI ACTIVITIES
User Research
Affinity Mapping
Persona
Empathy Mapping
Card Sorting
Ideation
Competitive Analysis
Information Architecture
Wireframe
High Fidelity Design
Prototype
Usability Testing
MY ROLES
Solo UX/UI Designer
TOOLS
Figma
Miro
Optimal Workshop
Google Suite
DURATION
02/2023
to
09/2023
The project encompassed a comprehensive range of UX/UI activities, mentioned above. Moving forward, I will spotlight pivotal activities that steered key decisions and project shaping. For a detailed overview of all project facets, please refer to the 'View Case Study' button above. The areas of focus are:"
User Interview
Persona
User Stories
Information Architecture
Visual Design
High Fidelity
User Testing
Introduction
EventFull is a solution designed to assist individuals who lead busy lives with strong social ties. Its goal is to assist in managing important events, coordinate gatherings, and ensure that no special moment slips through the cracks in the most efficient manner.
The Problem
Adults with busy lifestyles struggle to connect with their social group because the personal connection is prioritized after work and other life responsibilities. They need a solution to make the process of organizing socialization events simpler and more manageable.
The Solution
Providing a seamless, user-friendly platform that simplifies the organization and management of social events, ensuring that personal connections thrive despite of busy work and life schedules.
User Interview
I selected five individuals (out of 20 that we surveyed prior to this step) for in-depth user interviews to gather qualitative insights. These interview were conducted via Zoom and has a duration of 30 minutes each. View interview note & recording here.
INTERVIEW FINDINGS
With user interview notes in hand, I initiated the process of grouping and organizing insights through affinity mapping, then concluded the followings:
SMS is the primary communication method. Some users supplement it with messaging apps for sharing extra content like videos, photos and URL.
Users mainly rely on Google Calendar, occasionally group reminder to manage their social schedules.
The top reason for missed events is forgetting to add them to the calendar.
Common communication issues include limited interaction among participants and disorganized conversations.
Users desire to have features like attention-catching reminders and RSVP replies to enhance their social calendar management.
Persona
By analyzing the patterns and insights derived from the affinity map, I crafted Jay, our persona. Jay embodies the collective experiences, frustrations, and needs of our users.
User Stories
Based on user research analysis have been done, I created User Stories to translate complex user requirements into tangible features. These stories ensure our app is not only functional, but deeply aligned with the real-life experiences and expectation of our users.
Information Architecture
SITEMAP
With insights gathered from previous activities, I create a well organized sitemap, ensuring that the website’s structure reflects the users' mental model and preferences. Our users are often busy, but strive for efficiency. Therefore, my goal was to maintain a straightforward and simple process. I strategically positioned the most essential functions on the home page to ensure easy access, and this guiding principle was consistently applied when creating the sitemap and user flows.
USER FLOWS
I developed user flows utilizing the page structure outlined in my sitemap.
Visual Design
Our design choices are guided by the five brand attributes:
Competent
Reliable
Trustworthy
Efficient
Seamless
Competence and trustworthiness are crucial, particularly concerning user data privacy and security. Therefor, I’ve selected blue as the primary color and light yellow as the secondary color. Yellow adds a sense of happiness and friendliness, enhancing the overall ambiance users experience during in socialization events.
I’ve selected the SF Pro Text font for its suitability as the default font for iOS apps. Its simplicity, clarity, and rounded shape also contribute to a relax and user-friendly vibe.
High Fidelity
Our high-fidelity design follow closely our visual design strategy, with blue as the primary color and employing a simple UI to maintain a straightforward approach, ensuring our busy users are not distracted.
While the color palette appeared aesthetically pleasing in Pinterest’s imagery at first, I faced challenges in balancing the colors to achieve a visually yet legible design. I realized that using fewer colors, increasing contrast, and incorporating more white space are essential strategies for creating clean and easy on the eyes designs.
The first test pinpointed design gaps, guiding our enhancements.
In the second test, the focused shift to crafting a user friendly experience. From recognizing design flaws to refining simplicity, these tests were pivotal in shaping EventFull for effortless social calendar management.
FINDING FROM TEST 1
Hick’s law: users favored a streamlined interface with essential information, avoiding overwhelming choices.
Jakob’s law: Given EventFull’s nature as a calendar app, users anticipated data to be displayed in a calendar format.
Aesthetic-Usability effects: the first high-fidelity version faced issues with color choices and the design of active icon in the bottom bar, resulting in an unfavorable impression of the app’s functionality.
FINDING FROM TEST 2
Areas requiring better system communication:
Users emphasized the need for improved system communication. For instance, the time picker failed to indicate that it recognizes the selected time.
Areas needing prioritization:
Users indicate that certain processes should prioritize the internal system, avoiding involvement with other apps. For example, the current set up diverts users away from EventFull, with other app options taking precedence. To address this, I recommend implementing a “Share in EventFull” option at the very start of the sharing process.
Lessons Learned
Certain valuable lessons have emerged throughout this project, prompting personal growth and enhancing my skills as a designer. Reflecting on these experience, I have learned the following:
Adhere To Fundamental: Embracing and understanding basic principles is foundational. By diligently applying these principles, I not only save time but also ensure the product’s usability and appeal. Ignoring these basics can lead to unfavorable impressions during usability testing, underlining their critical importance.
Embrace Constructive Criticism: Initially, it was disheartening to receive extensive feedback during the first user testing session. However, I realized that taking feedback personally postpone progress. These critiques don't decide the final quality of my product, but I do. Addressing these issues promptly will only accelerates my product’s improvement.
Go beyond surface problem: At one point I believed that prominent reminders would prevent users from missing events. Yet upon revisiting interview recordings, I discovered that the root cause was users forgetting to add events to their calendars. This revelation guided me toward a different, more effective solution, rather than just the tip of the iceberg.
CHECK OUT MY OTHER PROJECTS
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